AI-Based Digital Marketing
Meta Ads, Google Ads, lead generation, SEO, content optimization, funnels and reporting.
Meta AdsGoogle AdsSEOFunnels
Explore →FBR-registered digital growth agency
Building brands that perform—and people who lead.
Excelling Skills Lab is a multidisciplinary agency and training ecosystem led by Muhammad Hasib Aslam. We build e-commerce stores, campaigns, digital platforms, brand systems and market-ready professionals across Pakistan, the UK, USA, Japan and GCC.
Meta Official CertifiedBest Entrepreneurship Award
Muhammad Hasib AslamFounder & CEO · Meta Official Certified · HubSpot Academy USA
$1.5M+Client revenue
$100K+Student revenue
100+Batches delivered
1000+Students trained
Authority built through
University of Lahore21 e-commerce & marketing batches
Al-Khidmat FoundationMarketing services, batches & award
Sharif Medical CityDigital marketing training
EnablersE-commerce batches & entrepreneurship award
Detailed agency services
One team across the complete growth system.
Four connected divisions designed to solve business problems rather than sell disconnected tasks.
E-Commerce Development
Shopify, custom Liquid themes, landing pages, product systems and CRO.
ShopifyLiquidAmazon FBACRO
Explore →Web, Technology & Automation
WordPress, custom websites, AI workflows, business automation and applications.
WordPressAI SystemsWeb Apps
Explore →Branding, Design & Content
Identity, UI/UX, mockups, campaign creative, reels and professional editing.
BrandingUI/UXContentVideo
Explore →Selected client work
Built for clients. Proven in the market.
A snapshot of ESL projects across global markets.
USA · E-Commerce
X2 Sports Realm
Shopify · Meta Ads · SEO · Lead funnel
UAE · Electronics
Sparkton
Store redesign · Meta Ads · Conversion strategy
UK · Fashion
Mayasar
Shopify · Meta Ads · SEO
Registration & certifications
Professional credibility, made visible.
ESL is formally registered and led by a certified digital marketing professional with platform-specific training.
Official Business Registration
FBR-Registered & Professionally Structured
Registration and tax documentation for Muhammad Hasib Aslam and Excelling Skills Lab.
META
Official Platform Certification
Meta Official Certified CEO
Official Meta training covering ads, campaign setup, audience targeting and optimization.
HS
HubSpot Academy · USA
Social Media Certified
Professional certification valid through June 2028.
Achievements
Globally Recognized Certifications
Our CEO, Muhammad Hasib Aslam, holds internationally recognized professional certifications from Meta, HubSpot Academy USA, and leading AI learning platforms—reflecting practical expertise in digital marketing, business growth, and AI-powered systems.
Official Certified
Meta
Facebook & Instagram · Meta Ads
USA
HubSpot Academy
Social Media Expert
Pakistan
Enablers
Shopify · Meta Ads · SEO & AI
USA
Complete AI Training
AI & LLM
Institutional engagement 02
Enablers · Entrepreneurship & Recognition
Led practical e-commerce learning and received the 2026 Best Entrepreneurship Award for education and Gen-Z impact.
Institutional Engagement
University of Lahore 21 Batches Led
Practical e-commerce and digital marketing education connecting classroom learning with real agency workflows.
Institutional engagement 03
Al-Khidmat · Batches, Services & Award
Delivered Bano Qabil digital marketing batches, supported marketing services and received an Award of Appreciation.
Community engagement 04
ESL Free Seminars · Sheikhupura
Free practical awareness sessions for students, freelancers, entrepreneurs and small-business owners covering digital marketing, e-commerce, AI tools and client work.
Practical training division
Agency-backed learning for the AI era.
Learn from active agency workflows, real business accounts and current AI tools.
Admissions Open · 3 Months · 18 Modules · Rs. 35,000
EDBT 2.0
Agentic AI & Digital Business Training
Sheikhupura's first practical Agentic AI business journey with lifetime mentorship.
18 practical modulesAgentic AI projects1000+ communityLifetime mentorshipPhysical + onlineCertificate & portfolio
The ESL journey
A timeline of growth and recognition.
The milestones automatically move through ESL’s journey, growth and recognition.
Journey Started
Entered the digital and creative business landscape.
Meta Certified
Built platform-level advertising expertise.
ESL Founded
The agency and training mission began.
University of Lahore
Expanded institutional engagement.
Best Digital Marketer Award
Recognition for professional digital marketing performance.
Prime Minister Young Entrepreneurs Award
Recognition for youth entrepreneurship.
Enablers Award
Best Entrepreneurship Award.
Al-Khidmat Award
Award of Appreciation.
Awards & recognition
The face and leadership behind ESL.
Muhammad Hasib Aslam is the founder, certified marketing professional, trainer and primary strategic authority behind ESL.
Enablers Best Entrepreneurship Award
Recognition for entrepreneurship education, e-commerce training and Gen-Z impact.
Prime Minister Young Entrepreneurs Award
Recognition for youth entrepreneurship contribution.
Al-Khidmat Award of Appreciation
Recognition for marketing services, digital skills batches and professional contribution.
The ESL team tree
Leadership at the center. Specialists around every goal.
Every client project is supported by a connected team across leadership, performance marketing, commerce, technology and creative communication.
Founder & CEO
Muhammad Hasib Aslam
Agency strategy · Client growth · Training leadership
Leadership & Operations
Aleeza ShahjahanManaging Director
Ali FurqanFinance Specialist
Aon RazaHead of Brand & PR
Marketing & Performance
Anjum NaveedMarketing Director
Khursheed ShahPPC & Google Ads Specialist
M. ZohaibMarketing Head & Graphics
Technology & Commerce
Muhammad QadeerSenior Full-Stack Developer
Ali MalikAmazon FBA Specialist
Sami UllahShopify & Digital Marketing
Creative & Communication
Syed WasiCreative Content Leader
Iqra MirzaBrand Communication Head
Visit Excelling Skills Lab
Two offices. One connected team.
Office and student-support timings are 2:00 PM to 8:00 PM.
Sheikhupura
42 Sarwar Shaheed Road, opposite Zarai Farm, Sheikhupura.
Open 2:00 PM – 8:00 PMLahore
25 CCA-L Block, Khayaban-e-Amin, Ring Road, Lahore.
Open 2:00 PM – 8:00 PM
Student & Client Feedback
What people say about ESL
Experiences shared by students, graduates and business clients of Excelling Skills Lab.
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M. Shahzad
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The learning environment at Excelling Skills Lab was practical and easy to follow. The assignments helped me understand how digital skills are used in real business work.
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Waqar Hafeez
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Sir Hasib explains every concept with real examples and gives students time to practise.
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Ahmed Ali
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I learned the complete Shopify process step by step, from product research to building and presenting a professional store. Recommended by my side
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Iqra Mirza
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Excelling Skills Lab provides a supportive environment recommended,
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Anjum
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Sir Hasib guidance encourages students to think like entrepreneurs.
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M. Zohaib
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The digital marketing training covered practical campaign planning, content strategy and audience research in a good way.
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Talha Mian
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They are giving there best in SKP , Recommended
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Ayesha Khan
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I appreciated how AI tools were connected with real e-commerce and marketing tasks instead of being taught as separate theory.
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Fatima Noor
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Sir Hasib did alot of hard work for us. Much recommended from my side
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Hira Aslam
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Sir Hasib continued guiding students outside regular class time. The mentorship and feedback made the learning experience more valuable.
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Ali Raza
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Building a Shopify store during the training gave me confidence. I understood themes, products and everything
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Hamza Malik
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The Meta Ads sessions explained campaign structure, audiences, creatives very clearly , best institute
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Usman Tariq
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From Begineers to earning in dollars, Allhamdullilah Excelling skills helped me alot after Allah
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Maryam Iqbal
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Best mentor and institute in sheikhupura.
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Zainab Ahmed
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Excelling Skills Lab created a positive learning space where beginners are also made experts
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Hassan Raza
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Highly professional Sir Hasib, Recommended by me to join.
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Abdullah Khan
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Hasib bhai great , help me alot in my journey.
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Mahnoor Ali
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My batch helped me alot to make earn money Alhamdullilah , Great Agency and supportive agency.
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Sana Javed
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Sir Hasib encouraged students to stay connected and seek guidance after completing the batch.
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Bilal Ahmad
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The training was wonderful , being a student of batch 02.
Real Students · Real Progress
Learning that turns into achievement.
Explore student feedback, course outcomes, successful transactions and certificate distribution moments from Excelling Skills Lab.
Student Feedback
WhatsApp feedback from the ESL student community.
Student Feedback
WhatsApp feedback from the ESL student community.
Student Success
A learning and achievement moment at Excelling Skills Lab.
Course Outcome
Students sharing progress from their practical course work.
Batch Community
Real learning, mentorship and student success.
Student Feedback
WhatsApp feedback from the ESL student community.
Certificate Distribution
Celebrating a student achievement at Excelling Skills Lab.
Student Feedback
WhatsApp feedback from the ESL student community.
Student Feedback
WhatsApp feedback from the ESL student community.
Certificate Distribution
Celebrating a student achievement at Excelling Skills Lab.
Student Feedback
WhatsApp feedback from the ESL student community.
Student Feedback
WhatsApp feedback from the ESL student community.
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Add a Shopify-hosted batch video
Batch Video
A practical learning moment from an ESL batch.
Agency, portfolio or training enquiries
Let’s build the next measurable result.
Discuss a client project or apply for an ESL training program.