The learning environment at Excelling Skills Lab was practical and easy to follow. The assignments helped me understand how digital skills are used in real business work.
Build stores. Run campaigns. Win clients—with AI.
A fast-paced, practical training program covering e-commerce, Shopify, Meta Ads, AI content tools, client hunting and agency experience.
One complete e-commerce and marketing system.
Learn the foundations, build a live store, create campaigns and practise client acquisition through agency-backed assignments.
01FoundationIntroduction, Mindset & the AI Business Era
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Introduction, Mindset & the AI Business Era
- E-commerce opportunities in Pakistan and globally
- How AI is changing business, marketing and freelancing
- Own-brand, freelancing and agency earning models
- Consistency, execution and professional mindset
02E-Commerce CoreBusiness Models, Product Hunting & Validation
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Business Models, Product Hunting & Validation
- Private label, wholesale and white-label models
- Winning-product research
- Demand, competition and margin analysis
- Tools-based and manual hunting through Facebook, TikTok and trends
03BuildShopify Store Development & Brand Identity
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Shopify Store Development & Brand Identity
- Local and international Shopify stores
- Professional theme setup and customization
- Brand colors, layout and customer journey
- Product pages, navigation and conversion foundations
04AI in ShopifyAI-Assisted Store Customization
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AI-Assisted Store Customization
- AI coding for Shopify modifications
- Custom layout changes without heavy coding
- AI-assisted product descriptions and store content
- Faster troubleshooting and optimization workflows
05AcquireMeta Ads & Campaign Strategy
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Meta Ads & Campaign Strategy
- Manual and automated Meta campaigns
- Interest testing and audience strategy
- Creative planning and ad-copy systems
- Campaign setup using real examples
06MeasureContent, Analytics & Basic SEO
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Content, Analytics & Basic SEO
- Ad creatives and content planning
- Google Analytics and performance tracking
- Shopify SEO foundations
- Social-profile optimization
07Create with AIAI Content & Automation Toolkit
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AI Content & Automation Toolkit
- Leonardo AI for product and branding visuals
- Google Gemini for research and copy
- Chatbots for faster customer responses
- Flow workflows, Canva designs and CapCut videos
08FreelancingClient Hunting, Profiles & Proposals
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Client Hunting, Profiles & Proposals
- LinkedIn profile building and personal branding
- Facebook groups and active lead discovery
- Upwork profile optimization and bidding
- Proposal writing and client conversion
- ESL agency portfolio and client-hunting groups
09ImplementationLive Practical Execution
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Live Practical Execution
- Live store creation
- Product-selection practice
- Real campaign setup examples
- Hands-on content creation
- Client-hunting practice
10Agency ExperienceInternship & Real Client Exposure
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Internship & Real Client Exposure
- Internship inside Excelling Skills Lab
- Work on real projects and ESL client tasks
- Build portfolio evidence through agency projects
- Professional confidence and workflow discipline
What people say about ESL
Experiences shared by students, graduates and business clients of Excelling Skills Lab.
Sir Hasib explains every concept with real examples and gives students time to practise.
I learned the complete Shopify process step by step, from product research to building and presenting a professional store. Recommended by my side
Excelling Skills Lab provides a supportive environment recommended,
Sir Hasib guidance encourages students to think like entrepreneurs.
The digital marketing training covered practical campaign planning, content strategy and audience research in a good way.
They are giving there best in SKP , Recommended
I appreciated how AI tools were connected with real e-commerce and marketing tasks instead of being taught as separate theory.
Sir Hasib did alot of hard work for us. Much recommended from my side
Sir Hasib continued guiding students outside regular class time. The mentorship and feedback made the learning experience more valuable.
Building a Shopify store during the training gave me confidence. I understood themes, products and everything
The Meta Ads sessions explained campaign structure, audiences, creatives very clearly , best institute
From Begineers to earning in dollars, Allhamdullilah Excelling skills helped me alot after Allah
Best mentor and institute in sheikhupura.
Excelling Skills Lab created a positive learning space where beginners are also made experts
Highly professional Sir Hasib, Recommended by me to join.
Hasib bhai great , help me alot in my journey.
My batch helped me alot to make earn money Alhamdullilah , Great Agency and supportive agency.
Sir Hasib encouraged students to stay connected and seek guidance after completing the batch.
The training was wonderful , being a student of batch 02.
